Crowley is clever. He kept his operations hidden until they were revealed to me. And as the... 'King of Hell', his powers are no longer something I can trifle with.
There is a war going on. Heaven is slipping in it's observations. I will take steps to remedy this, but mundane, the damage is done.
... Please quite ranting about Dean and Sam's attitudes. I'm sure neither of them can help it, however grating Dean's words may be.